Wednesday, January 25, 2012

Reading and Response: Krzysztof Wodiczko's Homeless Vehicles Project

To download the reading, click here. Answer the following question as a comment below:

-This community-based art project effects two different communities: the homeless and those who have housing. Describe some of the ways you see it helping/hurting/changing both of these communities.

Homework due 02.02.12

1. Finish Tumblr customize/design or handout design. Be prepared to present in class.

2. Reading and Response to Krzysztof Wodiczko's Homeless Vehicles Project: http://labs12.blogspot.com/2012/01/reading-and-response-krzysztof.html.

3. Print and sign the following:

Field Trip Permission Form

Emergency Contact Form

Photo Release Form

Student IP Agreement

Identity Blueprint Artist Handouts

The Identity Blueprint program needs a series of 12+ artist handouts for participants. The handouts will be used for this and future Identity Blueprint programs, and be included in the exhibition catalogue. Create one prototype design to give the look and feel of the set. The design should be clear, concise, thoughtfully laid out, and must include:

-1-3 images (with credit and caption info)
-Artist's name
-Date of birth and time period they worked in
-3-4 paragraphs about their work, life and the movements they are connected with
-Important words highlighted in some way
-Some kind of numbering system to indicate a set
-IB and GA Logos, Parsons credited

Check out their mockup: http://nobetty.net/lab/s12/IB_assets/IB_Art_History_Handout_Mockup.pdf.

Make your prototype design: Work in both color and grayscale, 8.5 x 11 in., 150dpi, both PDF and PSD/ILL formats

Link to assets you will need (logos, etc.):
http://nobetty.net/lab/s12/IB_assets/

List of the first 12 artists (choose one of these for your design):
1. SWOON
2. Ana Mendieta
3. Lorna Simpson
4. Carrie Mae Weems
5. Hannah Hoch
6. Kiki Smith
7. Louise Bourgeois
8. Sadie Benning
9. Frida Kahlo
10. Yoko Ono
11. Margaret Bourke White
12. Jenny Holzer

Identity Blueprint Tumblr

Link to assets you will need: http://nobetty.net/lab/s12/IB_assets/

What is a tumblr: https://www.tumblr.com/

From Wikipedia:

A microblogging platform and social networking website that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, and 'reblog' their posts, or choose to make their tumblelog private. The service emphasizes ease of use.[3][4] As of January 5, 2012, Tumblr had over 39.5 million blogs.[1] According to comScore, Tumblr scored 13.4 million unique visitors in the U.S. in July 2011 — up 218% from July 2010.[5] Tumblr, Inc., the company operating the website, has its headquarters in Midtown Manhattan, New York City.[1]

Tags and themes network your blog with others and make your words and work more researchable and connected.

The encouragement and ease of reblogging (http://lifehacker.com/257881/reblog-with-tumblr) ensures sharing of information that your words/work are seen and have the potential for becoming a meme.

The stats on the Tumblr site encourage healthy competition and let you see what and who are doing well and potentially why.

http://www.tumblr.com/explore

Why use a Tumblr?

Easier/faster

  • Creating is easier with 100s of themes to choose from and “customize”
  • Use is easier too, with emailing and texting, tweeting, phone in posts possible
  • Takes and incorporates how people are communicating and documenting

FREE

Unlimited people you can invite

New—Social media tool and it makes sense to keep up with this sort of thing for 1.) the audiences we want to reach, but also 2.) the funders we want to attract:

http://www.corybooker.com/volunteer

http://www.startupeducation.org/

From: Telegraph.co.uk:

Weblogs? Been there, done that. Facebook? It's full of kids. Twitter? That's so 2006, darling. No, the smart thing to be doing online these days is tumblelogging, which is to weblogs what text messages are to email - short, to the point, and direct.

Successful sites:

  • Useful to client and their “clients” (aka the girls in the program)
  • Intuitive
  • Easily searchable (tags) and
  • Elements are translatable to print (ie things can be copied and pasted
  • Videos play effortlessly

Elements to consider and/or incorporate:

Look at current site Identity Blueprint site and sites similar:

http://blueprintnewark.org/

http://www.gems-girls.org/

  • What do you like? What works?
  • What doesn’t work?
  • For Gallery Aferro and Identity Blueprint:
  • Ease of use for the gallery.
  • Fast/easy updates
  • The IB girls can relate to and use because (most) have phones

Anticipating needs:

  • What will they (Gallery Aferro/Identity Blueprint participants) want to house? Promote?
  • RSS feed? While here, you can ask, but what do you think?
  • Design is not just about the look/feel, but about functionality and, in THIS case, that means creating a useful communication and documentation tool.

Other considerations:

Tumblr already anticipates needs by creating themes for special interest sets, which cater to the ‘anticipated needs’ of its users:

Sonic: http://sonictheme.tumblr.com/

Videographer: http://videographer.tumblr.com/

Do the above work for Identity Blueprint's needs, or do you want to take certain elements and apply to your IB Tumblr?

What are other/similar organizations and programs doing? How are they using Tumblr? Can you apply this to the IB Tumblr?

While you have the time today…explore the site, software, theme options, tags (http://www.tumblr.com/explore) and ask questions of your “clients”: What IS your favorite site? What programs are like IB? What colors do you think work for the blog? Do you have a preference for font, etc.? Explore the different tags for Tumblrs and themes that might work for IB?

http://www.smories.com/

http://winsomethings.tumblr.com/

http://cajunmama.tumblr.com/

http://gayinnj.tumblr.com/

Print Team | Web Team | Exhibition/Design Team

Web design team: This team will take on the online component of the Identity Blueprint program. This will entail collaborating with Gallery Aferro for a co-redesign of the existing Identity Blueprint blog and/or selected class Tumblr. Additionally, this team will drive much of documentation of the Identity Blueprint program and establish a system for updates and blogging that they will initiate but that will be maintained by Gallery Aferro and the participants of IB. This will entail deciding with the IB participants what is needed and should be documented and how (i.e. interviews, videos, photos). The team should consider how to represent the program as a whole online, including representation of the Identity Blueprint participants, their work and the themes and tools used during the program.

Print design team: This team will be responsible for all printed matter and collateral for the Identity Blueprint program, including the continuation of the artist handout project and creation of a technical skills-based handout. This group will also work with Gallery Aferro and the participants in IB to co-design the exhibition catalogue, which can include Parsons student and IB participant drawings, quotes, journal entries, as well as representation of the program curriculum/tools/hand-outs and, of course the IB projects to be exhibited. This group will be working to collect the aforementioned ephemera and will work closely with the young IB participants to develop artist statements/manifestos.

Workshop/exhibition design team: This team will begin by collaboratively designing and assisting with the facilitation of two Identity Blueprint sessions. Group members will develop orientation exercises for IB Day 1, and then design the lesson plan and run the activities for Day 2's Portrait-making session (with the support of the whole Lab--via their direction). This team will then shift gears, and co-design and install the program's exhibition with Gallery Aferro and the IB young participants. This design will include the materials created by the other two teams, showcase the work created and the process by which the program participants learned and developed their projects. This team will consider wall hangings, wall labels and text and the overall look and feel of the exhibition and lead the install.

Tuesday, January 24, 2012

Traveling to Gallery Aferro in Newark

As a class, and in teams of 3, we will be traveling to Gallery Aferro in Newark for the Identity Blueprint program.

Gallery Aferro
73 Market Street
Newark, NJ 07102
http://www.aferro.org/websitebaker/wb/pages/about-aferro/directions.php
*detailed directions will be provided before we go on our first class trip

Please budget travel expenses for 3-4 trips:
PATH train (one-way $2.00 fare) from 14th St./6th Ave. to Newark Penn Station. Students can walk 6 blocks to the gallery, or take the bus (#34-towards Bloomfield, NJ=one-way $1.50 fare). Bus stop is directly across the street from Gallery Aferro. You will also need to bring or buy lunch.
=$4.00 total if you just take the PATH train, $7.00 total if you take PATH and bus, and lunch

MANDATORY CLASS TRIPS:
SATURDAY MARCH 3 10-4pm
SATURDAY MAY 5 10-4pm
You will make one additional Saturday trip with a team of 3 at some point in-between. We'll have that schedule by mid-February, and let you know as soon as possible.

Please refer to the Lab guidelines for working on location: http://nobetty.net/lab/s12/Guidelines.pdf
-You will need to walk 6 blocks, and be on your feet for several hours helping to run these workshops, so high heels are not recommended.
-There will be paint, ink, and other messy materials, so bring an apron or smock if you are concerned about your clothing.
-Travel light, and bring some reading material in case your train is delayed.
-We suggest packing your lunch, the lunch options around there are somewhat limited.

Welcome to Lab !


In Laboratory 02: GET INVOLVED students engage with individuals and/or communities, creating an impact through art and design. With this specific partnership, Laboratory students will be working with Gallery Aferro, a non-profit arts organization in Newark. Gallery Aferro runs an eight-week program in the spring called Identity Blueprint, which serves high school age young women in the Newark community. The program is structured around workshops and studio visits, and culminates in an exhibition at the gallery.

Parsons students will be assisting with all aspects of the program by collaborating with the Gallery Directors and high school program participants to design print and web materials for marketing, recruitment and documentation; develop and facilitate specific design-related workshops; and design and install the final exhibition.

To download the syllabus, click here.

To download the class guidelines for working on location, click here.

To download the Parsons letter for working on location, click here.

NYC Photography and Film: rules / permits, click here.

If you need to contact us, especially if you will be sick or absent, please email both of us:
slaguse [at] newschool [dot] edu AND leddyn [at] newschool [dot] edu