What is a tumblr: https://www.tumblr.com/
From Wikipedia:
A microblogging platform and social networking website that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, and 'reblog' their posts, or choose to make their tumblelog private. The service emphasizes ease of use.[3][4] As of January 5, 2012, Tumblr had over 39.5 million blogs.[1] According to comScore, Tumblr scored 13.4 million unique visitors in the U.S. in July 2011 — up 218% from July 2010.[5] Tumblr, Inc., the company operating the website, has its headquarters in Midtown Manhattan, New York City.[1]
Tags and themes network your blog with others and make your words and work more researchable and connected.
The encouragement and ease of reblogging (http://lifehacker.com/257881/reblog-with-tumblr) ensures sharing of information that your words/work are seen and have the potential for becoming a meme.
The stats on the Tumblr site encourage healthy competition and let you see what and who are doing well and potentially why.
Why use a Tumblr?
Easier/faster
- Creating is easier with 100s of themes to choose from and “customize”
- Use is easier too, with emailing and texting, tweeting, phone in posts possible
- Takes and incorporates how people are communicating and documenting
FREE
Unlimited people you can invite
New—Social media tool and it makes sense to keep up with this sort of thing for 1.) the audiences we want to reach, but also 2.) the funders we want to attract:
http://www.corybooker.com/volunteer
http://www.startupeducation.org/
From: Telegraph.co.uk:
Weblogs? Been there, done that. Facebook? It's full of kids. Twitter? That's so 2006, darling. No, the smart thing to be doing online these days is tumblelogging, which is to weblogs what text messages are to email - short, to the point, and direct.
Successful sites:
- Useful to client and their “clients” (aka the girls in the program)
- Intuitive
- Easily searchable (tags) and
- Elements are translatable to print (ie things can be copied and pasted
- Videos play effortlessly
Elements to consider and/or incorporate:
Look at current site Identity Blueprint site and sites similar:
- What do you like? What works?
- What doesn’t work?
- For Gallery Aferro and Identity Blueprint:
- Ease of use for the gallery.
- Fast/easy updates
- The IB girls can relate to and use because (most) have phones
Anticipating needs:
- What will they (Gallery Aferro/Identity Blueprint participants) want to house? Promote?
- RSS feed? While here, you can ask, but what do you think?
- Design is not just about the look/feel, but about functionality and, in THIS case, that means creating a useful communication and documentation tool.
Other considerations:
Tumblr already anticipates needs by creating themes for special interest sets, which cater to the ‘anticipated needs’ of its users:
Sonic: http://sonictheme.tumblr.com/
Videographer: http://videographer.tumblr.com/
Do the above work for Identity Blueprint's needs, or do you want to take certain elements and apply to your IB Tumblr?
What are other/similar organizations and programs doing? How are they using Tumblr? Can you apply this to the IB Tumblr?
While you have the time today…explore the site, software, theme options, tags (http://www.tumblr.com/explore) and ask questions of your “clients”: What IS your favorite site? What programs are like IB? What colors do you think work for the blog? Do you have a preference for font, etc.? Explore the different tags for Tumblrs and themes that might work for IB?
http://winsomethings.tumblr.com/
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